About us
We create and place functional and high-end music for TV, commercials, film, and media productions on all platforms worldwide. We currently have almost 50.000 tracks spread across 26 labels and more than 3500 albums.
When creating new music, we provide our composers with briefs based on the market's current needs. We work with amazing composers and producers to serve and challenge music users around the world. Our catalog is built up by one main label and several boutique labels specializing in clear and specific genres, styles, and periods. For licensing, our home market is Germany, and we are based in Munich. The rest of the world is licensed through our partners with local expertise.
Our Team
 Einar HeldeCEO | Einar is the founder and CEO of APL and is responsible for partnerships with labels, broadcasters, and production companies. His motivation is bringing people together and finding creative solutions.
Mail: [email protected] |
 Daniel KaferChairman | Daniel is the co-founder and chairman of the company. His motivation is bringing music into the tech age.
Mail: [email protected] |
 Piotr SwistakHead of Publishing & Creative | A&R, Registration, Distribution, Music Supervision. Responsible for all APL labels and Swimming Pool. Heavy tea drinker and keen concertgoer. Reach out to discuss why Pulp was the best Brit-Pop band or if you want to share your new fantastic music.
Mail: [email protected] |
 Mara DeuschleGlobal Sync Manager | A lover of music educated in management of creative industries. Mara brings a substantial mix between business, knowledge about the music industry and creativity to the team that will help you find the right music for your pitch and project. Get in touch for personalized playlists, help with your next pitch and arguments why Swiss chocolate is the best.
Mail: [email protected] Tel:
+49 157 85524038
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 Jakub KopczyńskiMusic BI and Operations Lead | Digital supply chain, metadata, music styling and business intelligence. Jakub's driving force is to classify, categorize, and organize. His background is in musicology and history, and he likes playing music too (mainly piano). Feel free to contact Jakub when you need information about our catalogs.
Mail: [email protected] |
 Martyna SzabłowskaMusic Administration Assistant | Tagging new tracks, metadata and music distribution. Martyna sends tracks to different music databases and keeps the APL catalogue organised and ready to be explored. Feel free to get in touch with Martyna if you have any questions about the process of distributing the tracks.
Mail: [email protected] |
 Gio MatosLicensing and Consulting | Contact person for all customer inquiries for the German market as well as detailed license inquiries for your projects. Available around the clock, no joke. He takes the pressure off your deadline and helps you to find the right tone.
Mail: [email protected] Tel:
+49 176 84964518
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 Malwina SadowskiMusic Sync Consultant | Responsible for public relations, new customers and consulting. Always ready to help and tell some jokes. Years of experience on stage and in writing music. Feel free to contact Malwina about playlists, our website and if you need help with music for your video project.
Mail: [email protected] Tel:
+49 157 80633326
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- Our labels